Events request template

Sponsorship agreement signing request template

A sponsorship agreement sets out what a sponsor provides and what benefits they receive in return, such as branding, naming rights or activation.

Send a sponsorship agreement request Browse all templates

What is a sponsorship agreement?

A sponsorship agreement is the contract between a sponsor and an organiser, club or event. It records the sponsor's contribution, whether cash or in-kind, and the benefits they receive in return, such as logo placement, naming rights, signage, tickets or promotional rights over a defined period.

This document matters because sponsorship deals involve mutual obligations and reputational stakes for both sides. A clear signed agreement defines the deliverables, payment milestones, exclusivity and term, which helps avoid disputes about whether benefits were delivered and protects both parties if the relationship needs to end.

When to use a sponsorship agreement

Securing a cash or in-kind sponsor for an event or season
Granting naming rights or branding to a partner
Setting out activation, signage and ticketing benefits
Renewing or varying an existing sponsorship arrangement

What to include in a sponsorship agreement

Parties and term: the sponsor, the organiser and the sponsorship period.
Sponsor contribution: the cash or in-kind value and payment milestones.
Benefits and deliverables: branding, naming, signage, tickets and activations.
Exclusivity: any category exclusivity and limits on competing sponsors.
Termination and rights: how the deal can end and use of logos and IP.

Pros and cons of sending a sponsorship agreement as a signing request

Pros

Both sponsor and organiser sign the same private link with a clear record
Tracking shows whether the sponsor has opened and signed the agreement
Reminders help finalise the deal before a launch or activation date
A completion receipt records the agreed terms and date for both parties

Cons and things to watch

Signing confirms terms but does not collect the sponsorship payment for you
Delivery of benefits still needs to be managed outside the signed document
Complex or high-value deals may warrant tailored legal review first
A signing tool does not replace advice on contract or tax treatment

How to send a sponsorship agreement with Cosign

Upload the sponsorship agreement to Cosign and preview it to check the contribution and benefits are correct.
Add both the sponsor and the organiser as signers with their names and emails.
Set a 14-day expiry and add password protection given the commercial terms involved.
Send the request, track opens and signatures, and keep the completion receipt for both parties.

Sponsorship agreement request details

Email subject

Sponsorship agreement signing request

Default message

Please review and sign this sponsorship agreement if the terms are accepted.

Signer setup

Sponsor and organiser

Suggested expiry

14 days

Button label

Sign sponsorship agreement

Best fit

Events teams

Sponsorship agreement FAQs

Is an electronically signed sponsorship agreement legally valid in Australia?

Electronic signatures are generally recognised under Australian electronic transactions laws where the parties consent and are reliably identified. A sponsorship agreement signed electronically is usually treated like a paper one. This is general information, not legal advice.

Can I keep the sponsorship terms confidential?

Yes. Cosign delivers the agreement through a private link and does not publish it or allow search engines to index it. Only the sponsor and organiser with the link can view it.

Can both the sponsor and organiser sign the same document?

Yes. You can add multiple signers, and Cosign tracks each party's signature and issues a completion receipt once all have signed.

Does Cosign handle the sponsorship payment?

No. Cosign manages signing and tracking only. Payment milestones are set out in the agreement but collected through your own process.

Should I get legal advice on a sponsorship deal?

For high-value or complex sponsorships with exclusivity or IP terms, professional advice is sensible. Cosign helps you send and track the signed document but does not provide legal advice.